When the internet was becoming a widely-used source of information, the book saw a decline in usage, but it was still fairly popular due to its white-pages section, as the phone companies didn’t actively publish residential numbers online. Nowadays, the phone book isn’t nearly as prevalent or relevant as it once was. It was a useful tool, and a surefire way to get your business listing in front of everyone who needed your services. The book was huge, and at the time, often included the “white pages” – a directory of all local residential phone numbers. In all seriousness, the Yellow Pages was at one time the premier directory people would reference to find businesses that offered services they needed. Believe it or not, these devices were called “phones” – the same thing we call that small computer that you stare at as you aimlessly walk into traffic. Long ago, there was a time when people used devices, connected to a spiraled wire, to communicate with one another verbally. So, without further ado… The Yellow Pages – Then and Now And, these articles will assume that you do not have an unlimited marketing budget, so you have to choose one venue over another. So we’re going to do our best to dispel the myths and rumors and get to the heart of each marketing venue, and explore if, and why, it’s a good investment for your money. This post is part of a series in which we get down and dirty to answer the questions that all businesses are asking: where can I best spend my marketing budget? Every day, business owners are bombarded by salespersons telling them why their platform or print publication is THE BEST place to advertise.
0 Comments
Leave a Reply. |